Course — Los Angeles
Social Media and Branding for Artists | Los Angeles
At a glance
Duration
72 hours
Format
In-person in Los Angeles
Tuition
A 72-hour masterclass curated by viral sensation Shuba and LVMA BLACK. Build a brand that turns viewers into fans - in person or live online.
Social Media and Branding for Artists
Social Media and Branding for Artists: Unlock Your Digital Empire in this exclusive 72-Hour Masterclass curated by viral sensation Shuba and multifaceted artist LVMA BLACK. In today's fast-paced music industry, success demands more than talent—it's about building an authentic online presence that converts viewers into devoted fans. Transform your brand—whether starting fresh or scaling up. Enroll now; spots are limited!
Shuba
- →Shuba:
- →Shuba, is an Indian-American singer-songwriter and influencer who rose to fame on American Idol Season 12 and has amassed millions of views on TikTok with viral singing impressions and accent videos. Her music career highlights include collaborating with AR Rahman on the track "Hayati" and performing on his North American tour, alongside impressions that caught Shakira's attention, leading to a remix by the star. She has also performed at the White House for Barack and Michelle Obama, and worked with producers like Toby Gad on her releases. A University of Chicago sociology graduate now based in Los Angeles, Shuba curates the Social Media portion of Social Media and Branding for Artists at Garnish Los Angeles, drawing from her expertise in digital influence and music.
LVMA BLACK
- →LVMA BLACK:
- →LVMA BLACK (Magdalena Mielcarz) is an artist, songwriter, and one of the first female music producers, with a career spanning fashion, film, and music. After years in Paris, Milan, and New York working with designers like Valentino and Missoni and appearing on covers of Elle, Cosmopolitan, and InStyle, she developed a deep understanding of branding and self-image. As host of The Voice and an international actress, she learned that the true power of any creative work lies in its emotional impact. Now based in Los Angeles, LVMA brings her experience from fashion, media, and music to co-lead Garnish’s Social Media and Branding for Artists class, helping them shape authentic, unforgettable brands.
Jake McPherson
- →Jake McPherson:
- →Jake McPherson is a seasoned cinematographer who has collaborated with Hollywood legends like Director James Cameron. With decades of experience, his technical precision and artistic vision elevate visual storytelling. Based in LA, Jake leads filming classes for Garnish LA’s Social Media and Branding for Artists program, teaching artists to create professional videos and photoshoots that amplify their online presence.
Click for Course Syllabus
- →Total Hours : 144 hours (72 lecture, 72 homework)
- →Delivery : Instructor-led, in-person or live online via Zoom; video materials by Shuba via LMS; digital assignment submission (e.g., videos, moodboards)
- →Prerequisites : High school diploma, basic music/performance experience, smartphone (preferably iPhone), computer with editing software (e.g., CapCut, DaVinci Resolve), reliable internet
- →Materials : Smartphone (1080p+), laptop with editing software, headphones, notebook, accounts on TikTok, Instagram, Facebook, YouTube, Snapchat, file-sharing platform (e.g., Google Drive)
- →Description : This comprehensive course equips musicians with foundational and advanced social media and branding strategies, covering emotional branding, platform-specific content creation, filming/editing techniques, and portfolio development to build a cohesive digital presence for professional music careers
- →Objectives :
- →Develop foundational and advanced social media strategies for music promotion
- →Create an emotional artist persona and professional brand identity with signature elements
- →Set up professional filming environments and apply advanced smartphone filming techniques
- →Produce high-quality, platform-specific video content with effective hooks
- →Analyze successful artist branding, social media trends, and audience engagement
- →Deliver a comprehensive portfolio and professional brand presentation
- →TOPICS:
- →Lesson 1 :
- →Crafting a memorable artist identity as a movie character
- →Defining emotional branding for musicians
- →Lesson 2 :
- →Developing an artist positioning statement and identity map
- →Understanding audience needs and core associations
- →Lesson 3 :
- →Exploring color psychology and selecting a 2–3 color palette
- →Creating an emotional brand moodboard
- →Lesson 4 :
- →Defining indie vs. polished visual styles, logos, and fonts
- →Establishing a photography style and reference folder
- →Lesson 5 :
- →Introduction to social media and Viral Blueprint strategies
- →Setting up a filming environment with budget cameras and audio
- →Lesson 6 :
- →Midterm: Video post and research presentation
- →Lesson 7 :
- →Configuring audio-video setups (mics, tripods, framing)
- →Mastering bulk filming and efficient editing workflows
- →Lesson 8 :
- →Crafting hooks for audience engagement
- →Identifying wardrobe essentials and hero pieces
- →Lesson 9 :
- →Budget planning for wardrobe consistency
- →Mastering natural and artificial lighting setups
- →Lesson 10 :
- →Efficiency in content creation and posting schedules
- →Styling try-on and accessory strategy
- →Lesson 11 :
- →Final Exam: Preliminary portfolio and brand presentation
- →Lesson 12 :
- →Creating a system for continuous content ideas
- →Applying the Ultimate Viral Formula
- →Lesson 13 :
- →Optimizing smartphone filming techniques (angles, movement)
- →Developing authentic content with consistent style
- →Lesson 14 :
- →Aligning hair and makeup with brand identity
- →Creating a signature visual element
- →Lesson 15 :
- →Brainstorming inspired content and planning posting times
- →Editing and color grading for platform-specific videos
- →Lesson 16 :
- →Crafting engaging Facebook content and cross-posting strategies
- →Creating interactive Instagram Stories
- →Lesson 17 :
- →Midterm: Platform-specific video post
- →Lesson 18 :
- →Developing a cohesive Artist Brand Kit
- →Creating experimental TikTok content (e.g., stitches)
- →Lesson 19 :
- →Leveraging Snapchat for viral potential and regional targeting
- →Developing YouTube strategies for short and long-form content
- →Lesson 20 :
- →Creating a consistent multi-platform filming schedule
- →Crafting advanced, platform-specific hooks
- →Lesson 21 :
- →Preparing a multi-platform content portfolio
- →Rehearsing professional brand presentations
- →Lesson 22 :
- →Final Exam: Multi-platform portfolio and written exam
- →Assessments :
- →Midterm 1 (10%, Lesson 6): 30–60-second video post with hook, branding, and filming techniques; 1-paragraph reflection
- →Final 1 (15%, Lesson 11): Preliminary portfolio (one video, partial Brand Kit), 1-hour written exam, 1-page reflection
- →Midterm 2 (10%, Lesson 17): 30–60-second platform-specific video post, 1-paragraph reflection
- →Final 2 (15%, Lesson 22): Multi-platform portfolio (three videos, comprehensive Brand Kit, posting schedule), 1-hour written exam, 1-page reflection
- →Weekly Homework (40%): 36 assignments (e.g., moodboards, video drafts, research, Brand Kit components)
- →Participation (10%): Engagement in class exercises, discussions, and peer feedback
Who is this Program for?
- →Artists: Eager to cultivate a loyal fanbase through genuine, story-driven content that cuts through the noise
- →Producers & DJs: Ready to professionalize their brand with high-quality, studio-inspired visuals and marketing strategy
- →Content Creators: Seeking an all-in-one masterclass to boost their online visibility, engagement, and monetization potential
Why Garnish
Why choose Garnish?
Side-by-Side OverviewGarnish LAOthers
Real-time Feedback & Collaboration✓✕
Fully Equipped Pro Studios✓✕
Ableton & Apple Certified Training Center✓✕
Award Winning Instructors✓✕
Exclusive LA Events & Master Classes✓✕
Meet Your Curators & Instructors
Our Students Say. . .
“I wouldn't change a thing about this course. It was ten times better than I expected it to be. The instructor was incredibly informative and kept things fun. I've played with software for a couple of years and thought I got most of the basics down but I definitely was wrong. Great course! I would definitely recommend this course to anybody wanting to learn the production side of music. It was incredibly helpful and left me inspired to make tracks 24/7.”
Kristina Bialkowski
Click for Course Syllabus
- →Total Hours : 144 hours (72 lecture, 72 homework)
- →Delivery : Instructor-led, in-person or live online via Zoom; video materials by Shuba via LMS; digital assignment submission (e.g., videos, moodboards)
- →Prerequisites : High school diploma, basic music/performance experience, smartphone (preferably iPhone), computer with editing software (e.g., CapCut, DaVinci Resolve), reliable internet
- →Materials : Smartphone (1080p+), laptop with editing software, headphones, notebook, accounts on TikTok, Instagram, Facebook, YouTube, Snapchat, file-sharing platform (e.g., Google Drive)
- →Description : This comprehensive course equips musicians with foundational and advanced social media and branding strategies, covering emotional branding, platform-specific content creation, filming/editing techniques, and portfolio development to build a cohesive digital presence for professional music careers
- →Objectives :
- →Develop foundational and advanced social media strategies for music promotion
- →Create an emotional artist persona and professional brand identity with signature elements
- →Set up professional filming environments and apply advanced smartphone filming techniques
- →Produce high-quality, platform-specific video content with effective hooks
- →Analyze successful artist branding, social media trends, and audience engagement
- →Deliver a comprehensive portfolio and professional brand presentation
- →TOPICS:
- →Lesson 1 :
- →Crafting a memorable artist identity as a movie character
- →Defining emotional branding for musicians
- →Lesson 2 :
- →Developing an artist positioning statement and identity map
- →Understanding audience needs and core associations
- →Lesson 3 :
- →Exploring color psychology and selecting a 2–3 color palette
- →Creating an emotional brand moodboard
- →Lesson 4 :
- →Defining indie vs. polished visual styles, logos, and fonts
- →Establishing a photography style and reference folder
- →Lesson 5 :
- →Introduction to social media and Viral Blueprint strategies
- →Setting up a filming environment with budget cameras and audio
- →Lesson 6 :
- →Midterm: Video post and research presentation
- →Lesson 7 :
- →Configuring audio-video setups (mics, tripods, framing)
- →Mastering bulk filming and efficient editing workflows
- →Lesson 8 :
- →Crafting hooks for audience engagement
- →Identifying wardrobe essentials and hero pieces
- →Lesson 9 :
- →Budget planning for wardrobe consistency
- →Mastering natural and artificial lighting setups
- →Lesson 10 :
- →Efficiency in content creation and posting schedules
- →Styling try-on and accessory strategy
- →Lesson 11 :
- →Final Exam: Preliminary portfolio and brand presentation
- →Lesson 12 :
- →Creating a system for continuous content ideas
- →Applying the Ultimate Viral Formula
- →Lesson 13 :
- →Optimizing smartphone filming techniques (angles, movement)
- →Developing authentic content with consistent style
- →Lesson 14 :
- →Aligning hair and makeup with brand identity
- →Creating a signature visual element
- →Lesson 15 :
- →Brainstorming inspired content and planning posting times
- →Editing and color grading for platform-specific videos
- →Lesson 16 :
- →Crafting engaging Facebook content and cross-posting strategies
- →Creating interactive Instagram Stories
- →Lesson 17 :
- →Midterm: Platform-specific video post
- →Lesson 18 :
- →Developing a cohesive Artist Brand Kit
- →Creating experimental TikTok content (e.g., stitches)
- →Lesson 19 :
- →Leveraging Snapchat for viral potential and regional targeting
- →Developing YouTube strategies for short and long-form content
- →Lesson 20 :
- →Creating a consistent multi-platform filming schedule
- →Crafting advanced, platform-specific hooks
- →Lesson 21 :
- →Preparing a multi-platform content portfolio
- →Rehearsing professional brand presentations
- →Lesson 22 :
- →Final Exam: Multi-platform portfolio and written exam
- →Assessments :
- →Midterm 1 (10%, Lesson 6): 30–60-second video post with hook, branding, and filming techniques; 1-paragraph reflection
- →Final 1 (15%, Lesson 11): Preliminary portfolio (one video, partial Brand Kit), 1-hour written exam, 1-page reflection
- →Midterm 2 (10%, Lesson 17): 30–60-second platform-specific video post, 1-paragraph reflection
- →Final 2 (15%, Lesson 22): Multi-platform portfolio (three videos, comprehensive Brand Kit, posting schedule), 1-hour written exam, 1-page reflection
- →Weekly Homework (40%): 36 assignments (e.g., moodboards, video drafts, research, Brand Kit components)
- →Participation (10%): Engagement in class exercises, discussions, and peer feedback
Tuition
72 Hours
$4550 Tuition + $300 Registration Fee
Enrollment Steps (1-2-3)
- →Check Schedule: Thu 6:30–9:30 PM + Sat 10 AM–1 PM (US Pacific Time)
- →Pay $300 Registration to reserve your spot during your call with admissions
- →Pay remaining tuition $4550 by end of registration date to enroll and receive your welcome packet. All major credit cards accepted
Ready to get started?
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