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Social Media and Branding for Artists

Social Media and Branding for Artists
Los Angeles & Live Online
Social Media and Branding for Artists: Unlock Your Digital Empire in this exclusive 72-Hour Masterclass curated by viral sensation Shuba and multifaceted artist LVMA BLACK. In today’s fast-paced music industry, success demands more than talent—it’s about building an authentic online presence that converts viewers into devoted fans. Transform your brand—whether starting fresh or scaling up. Enroll now; spots are limited! 

 

Who is this Program for?

  • Artists: Eager to cultivate a loyal fanbase through genuine, story-driven content that cuts through the noise
  • Producers & DJs: Ready to professionalize their brand with high-quality, studio-inspired visuals and marketing strategy
  • Content Creators: Seeking an all-in-one masterclass to boost their online visibility, engagement, and monetization potential

 

Apply Now

Program Highlights

• Authentic Content Creation: Learn to tell your unique story through compelling videos and posts that resonate emotionally.
• Engaging Hooks and Storytelling: Master techniques to grab attention in seconds and keep audiences coming back.
• Professional Styling and Lighting: Elevate your visuals with pro tips on aesthetics that scream “star quality”.
• Filming and Editing Essentials: From smartphone setups to polished productions, get the skills to create studio-level content within your budget.
• Strategic Posting Schedules: Optimize timing, frequency and algorithms to maximize reach and growth.

Perks

• Personalized Feedback: Unlike pre-recorded courses, get real time personalized feedback and tips from our world renowned course curators.
• Upgrade: To our flagship LA Music Production Academy or Undergraduate Business Courses at any point.

Contact us if you have any questions.

Social Media and Branding for Artists

Meet Your Curators & Instructors

Shuba

Shuba Artist, Songwriter and Social Media Course Curator at Garnish LA

Shuba:

Shuba, is an Indian-American singer-songwriter and influencer who rose to fame on American Idol Season 12 and has amassed millions of views on TikTok with viral singing impressions and accent videos. Her music career highlights include collaborating with AR Rahman on the track “Hayati” and performing on his North American tour, alongside impressions that caught Shakira’s attention, leading to a remix by the star. She has also performed at the White House for Barack and Michelle Obama, and worked with producers like Toby Gad on her releases. A University of Chicago sociology graduate now based in Los Angeles, Shuba curates the Social Media course portion at Garnish Los Angeles, drawing from her expertise in digital influence and music.

LVMA BLACK

Magdalena Artist, Model, Branding Curator at Garnish LA

LVMA BLACK:

LVMA BLACK (Magdalena Mielcarz) is an artist, songwriter, and one of the first female music producers, with a career spanning fashion, film, and music. After years in Paris, Milan, and New York working with designers like Valentino and Missoni and appearing on covers of Elle, Cosmopolitan, and InStyle, she developed a deep understanding of branding and self-image. As host of The Voice and an international actress, she learned that the true power of any creative work lies in its emotional impact. Now based in Los Angeles, LVMA brings her experience from fashion, media, and music to co-lead Garnish’s Social Media & Branding class, helping artists shape authentic, unforgettable brands.

KINDRED

Kindred Producer DJ Art of Remix

Kindred:

Kindred, a dynamic singer-songwriter and producer from Maryland, has emerged as a powerhouse in melodic bass, dubstep, and pop, with a Bachelor’s Degree from Berklee College of Music and advanced training at ICON Collective. Renowned for collaborations with artists like Adventure Club, Crankdat, and Stryer, her discography includes hits like “Infinity” (Ultra Records) and “Back To You” (Monstercat). She has performed at major venues and festivals, including Ubbi Dubbi 2025, Illenium at Exchange LA, and Lost Lands with Cyrus Gold. A Los Angeles-based influencer, Kindred excels in Ableton Live, vocal production, and toplining, sharing her expertise through vibrant social media content. At Garnish Los Angeles, she co-teaches the Social Media and Branding course, empowering students with her industry insights and creative strategies.

Jake McPherson

Cinematographer and Director Jake Mc Pherson at Garnish Los Angeles Jake McPherson:

Jake McPherson is a seasoned cinematographer who has collaborated with Hollywood legends like Director James Cameron. With decades of experience, his technical precision and artistic vision elevate visual storytelling. Based in LA, Jake leads filming classes for Garnish LA’s Social Media and Branding for Artists program, teaching artists to create professional videos and photoshoots that amplify their online presence.

72 Hours

$3599 Tuition + $200 Registration Fee

Get in touch and our placement experts will follow up with information.

Schedule and Book 

Social Media and Branding for Artists Syllabus

Click for Course Syllabus

Social Media and Visual Branding Syllabus

Total Hours: 144 hours (72 lecture, 72 homework)

Delivery: Instructor-led, in-person or live online via Zoom; video materials by Shuba via LMS; digital assignment submission (e.g., videos, moodboards)

Prerequisites: High school diploma, basic music/performance experience, smartphone (preferably iPhone), computer with editing software (e.g., CapCut, DaVinci Resolve), reliable internet

Materials: Smartphone (1080p+), laptop with editing software, headphones, notebook, accounts on TikTok, Instagram, Facebook, YouTube, Snapchat, file-sharing platform (e.g., Google Drive)

Description: This comprehensive course equips musicians with foundational and advanced social media and branding strategies, covering emotional branding, platform-specific content creation, filming/editing techniques, and portfolio development to build a cohesive digital presence for professional music careers

Objectives:

  • Develop foundational and advanced social media strategies for music promotion
  • Create an emotional artist persona and professional brand identity with signature elements
  • Set up professional filming environments and apply advanced smartphone filming techniques
  • Produce high-quality, platform-specific video content with effective hooks
  • Analyze successful artist branding, social media trends, and audience engagement
  • Deliver a comprehensive portfolio and professional brand presentation

TOPICS:

Lesson 1:

  • Crafting a memorable artist identity as a movie character
  • Defining emotional branding for musicians

Lesson 2:

  • Developing an artist positioning statement and identity map
  • Understanding audience needs and core associations

Lesson 3:

  • Exploring color psychology and selecting a 2–3 color palette
  • Creating an emotional brand moodboard

Lesson 4:

  • Defining indie vs. polished visual styles, logos, and fonts
  • Establishing a photography style and reference folder

Lesson 5:

  • Introduction to social media and Viral Blueprint strategies
  • Setting up a filming environment with budget cameras and audio

Lesson 6:

  • Midterm: Video post and research presentation

Lesson 7:

  • Configuring audio-video setups (mics, tripods, framing)
  • Mastering bulk filming and efficient editing workflows

Lesson 8:

  • Crafting hooks for audience engagement
  • Identifying wardrobe essentials and hero pieces

Lesson 9:

  • Budget planning for wardrobe consistency
  • Mastering natural and artificial lighting setups

Lesson 10:

  • Efficiency in content creation and posting schedules
  • Styling try-on and accessory strategy

Lesson 11:

  • Final Exam: Preliminary portfolio and brand presentation

Lesson 12:

  • Creating a system for continuous content ideas
  • Applying the Ultimate Viral Formula

Lesson 13:

  • Optimizing smartphone filming techniques (angles, movement)
  • Developing authentic content with consistent style

Lesson 14:

  • Aligning hair and makeup with brand identity
  • Creating a signature visual element

Lesson 15:

  • Brainstorming inspired content and planning posting times
  • Editing and color grading for platform-specific videos

Lesson 16:

  • Crafting engaging Facebook content and cross-posting strategies
  • Creating interactive Instagram Stories

Lesson 17:

  • Midterm: Platform-specific video post

Lesson 18:

  • Developing a cohesive Artist Brand Kit
  • Creating experimental TikTok content (e.g., stitches)

Lesson 19:

  • Leveraging Snapchat for viral potential and regional targeting
  • Developing YouTube strategies for short and long-form content

Lesson 20:

  • Creating a consistent multi-platform filming schedule
  • Crafting advanced, platform-specific hooks

Lesson 21:

  • Preparing a multi-platform content portfolio
  • Rehearsing professional brand presentations

Lesson 22:

  • Final Exam: Multi-platform portfolio and written exam

Assessments:

  • Midterm 1 (10%, Lesson 6): 30–60-second video post with hook, branding, and filming techniques; 1-paragraph reflection
  • Final 1 (15%, Lesson 11): Preliminary portfolio (one video, partial Brand Kit), 1-hour written exam, 1-page reflection
  • Midterm 2 (10%, Lesson 17): 30–60-second platform-specific video post, 1-paragraph reflection
  • Final 2 (15%, Lesson 22): Multi-platform portfolio (three videos, comprehensive Brand Kit, posting schedule), 1-hour written exam, 1-page reflection
  • Weekly Homework (40%): 36 assignments (e.g., moodboards, video drafts, research, Brand Kit components)
  • Participation (10%): Engagement in class exercises, discussions, and peer feedback

Music Technology & Business are constantly evolving. Our curriculums are routinely updated to give you the best experience.

Our Students Say. . .

 

“Everything went really well in Ibiza this
time and I had so much fun! I am so
glad you taught me, you’re the best
xoxo”

Paris Hilton
Garnish DJ Program

I wouldn't change a thing about this course. It was ten times better than I expected it to be. The instructor was incredibly informative and kept things fun. I've played with software for a couple of years and thought I got most of the basics down but I definitely was wrong. Great course! I would definitely recommend this course to anybody wanting to learn the production side of music. It was incredibly helpful and left me inspired to make tracks 24/7.

Kristina Bialkowski

I went from knowing pretty much nothing about Logic to knowing how to built loops, work with midi, mix, and actually be able to record the music I write and and arrange on the computer. I'm really excited because Logic Pro X has opened up a new world for me as a singer songwriter!

Dawn Red Sun

I am a lot better off than I was months ago blindly watching Youtube tutorials and not knowing what I was doing. The teacher was a great, very patient and understanding, with all skill levels in the room.

Abraham Perrotta

The small class size allowed the instructor time to give us individual attention/feedback. The teaching style was easily adjusted according to the levels in the class. As a very new producer, I never felt left behind. I never would have thought I could make this much progress in just 6 weeks!

Andie Arbogast

This class was great. I've been wanting to learn digital music production and was warned that Logic was one of the most complex and difficult to learn DAW. In only 6 days I think I've learned the program well enough to start producing my own tracks. Not only that but I've left the class with enough excitement to get busy and make some music with my new found knowledge.

Paul Vachier

It was very hands on. the teacher knew a vast amount about this topic and is very informative and clear. He has methods of utilizing teachings that enable us to relate to better understand in what circumstances these methods would be used for productions.

Raymond Casarez

This class was tough for me, as I'm a beginner (and am 48 with not a ton of technical or DAW experience). I wanted to immerse myself, so I could learn as much as possible, but much of the class was still a bit too advanced for me. Darren was fantastic, and I REALLY appreciated the offer to come back and stand in future classes. That makes me feel like I'll definitely get my moneys worth!

William 'John' Bragg

I came into the program with no idea how to work Logic, and after the intensive week, I worked out programming beats, using loops and samples…I feel like I can take my music to the next level now. Thanks 🙂

Christy Thompson

Great teacher who leaves no stone unturned! After Garnish, I feel that I have the tools to build a strong foundation and begin a career in the music industry.

Daniel Cobos

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